Children’s edutainment content company Sandbox Kids has launched a FAST channel called PlayKids TV on Netgem TV in the UK and Ireland.

PlayKids TV is being distributed through Netgem’s internet service provider partners including TalkTalk TV, Community Fibre TV and BetterTV.

PlayKids TV offers educational entertainment with curated videos organised around key moments of the day, such as morning routines, afternoon play and bedtime.

The scheduling of the channel aims to allow kids to ease into the day with cosy stories and original songs that help youngsters get ready in the morning. In the afternoon, content is based around themes such as arts and crafts, playing together nicely and songs about animals. In the evening, viewers can enjoy winding down stories and bedtime songs.

Content will also be curated around main events of the year, like summer holidays, back-to-school and Christmas. Featured animations include Talking Tom & Friends, science show Earth to Luna and bee-themed show The Hive.