The LTA and BRITA have today announced an agreement which sees the brand become our official water partner – the first non-single-use water brand to sponsor British tennis.
The partnership, aiming to remove all single-use plastic water bottles from our major events, will see BRITA provide water across our ATP and WTA events in Nottingham, Birmingham, Eastbourne and The Queen’s Club in London via BRITA dispensers and refillable bottles to players, officials, and ticket holders, with refill stations courtside, in player lounges, and in public areas.
The agreement marks a major milestone for promoting sustainability in British tennis, with both the LTA and BRITA committed to paving the way in terms of environmental responsibility by aiming to remove all single-use plastic water bottles from our major events. This move, made possible thanks to the provision of water dispensers and refillable filtered water bottles by BRITA, will eliminate the use of 100,000 single-use bottles from this year’s tournaments.
By bringing BRITA-filtered water to our major events in 2024, the LTA and BRITA are committed to taking a major step forward towards binning bottled water for good.
The bottled water industry produced an estimated four billion bottles in 2022, with the majority ending up in landfill or incinerators, and a report by Retail Economics, commissioned by BRITA, WDC and Refill, also found that 413 million disposable bottles would be sold between 2022 and 2026 purely through advertising and marketing tactics.
Through our Environmental Sustainability Plan, we are working to secure a lasting future for tennis in Britain, through positive action on climate change and leadership in sustainability. A key aspect of this work is focusing on resource efficiency, working to reduce waste from our operations and major events, and supporting the tennis community to do the same. Working in partnership, the LTA and BRITA have jointly committed to elevate conversations around sustainability in sport by tackling single-use plastic waste, which contributes to pollution of the planet’s oceans and greenhouse gas emissions from production right through to its disposal.