A British fashion brand is preparing to open a new town store this week.

Menswear retailer LUKE 1977 will begin trading at Spalding’s Springfields Outlet Shopping and Leisure on on Thursday (April 18).

Since its inception in the West Midlands in 2001, LUKE 1977 has proven a popular brand in contemporary clothing.

It already operates stores in areas such as London, Birmingham, Manchester, Cardiff, Birmingham, York and Livingston.

“LUKE 1977 expands our first class leisurewear offering at Springfields, joining our comprehensive collection of superb fashion brands including Levi’s, White Stuff, Fat Face, Skechers, Joules, Crew Clothing and many more”, said Patrick Hanson-Lowe, marketing director of Springfields.

Founded by Luke Roper, Simon Poole and Deborah Poole, LUKE 1977 describes its clothes as a ‘practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman and a working class hero’.