By the late 2000s the fashion industry had started to notice Winehouse. Fendi invited her to sing at a fashion show in 2008, with its creative director Karl Lagerfeld also inspired by her look for his Chanel show, sending models down the runway with beehives and winged eyeliner. “She’s a style icon,” Lagerfeld said. “She’s a beautiful, gifted artist. And I very much like her hairdo. Amy… is the new Brigitte [Bardot].” In 2009, LOVE magazine, the passion project of uber-stylist Katie Grand, published images of the Victoria’s Secret model Adriana Lima styled as Winehouse. The following year she released a collection of polo shirts, twin sets, pencil skirts and capri pants with Fred Perry – a collaboration that has been kept alive via her foundation today. 

In the years since her death, musicians and designers have continued to be influenced by her style. In 2012, Jean Paul Gaultier dedicated his spring/summer couture collection to the late singer (something that caused a frisson of irritation among serious fashion pundits, who saw Winehouse’s look as too cartoonish to be couture). Just this year, designer Seán McGirr referenced her at his inaugural show for Alexander McQueen, with a picture of her in a low-cut bustier dress on his mood board. Lana Del Rey owes much to Winehouse, in both their bad girl personas and Americana styling, while at the 2021 Brit Awards, Dua Lipa paid homage to the singer by wearing a yellow dress that was a nod to her 2007 look, when she took home the gong for Best British Female Artist.