TSG Hoffenheim have been ranked among the top 50 football clubs in the world based on brand market value, following a study carried out by the renowned independent branded business valuation consultancy Brand Finance. A total market value of $194million (€174million) saw TSG ranked 30th overall. Six Bundesliga teams ranked higher than TSG, despite Julian Nagelsmann’s team having their most successful season to date.
Brand Finance published the findings of their yearly study on Tuesday. Manchester United remain the most marketable club with a value of $1.73Billion and increased their worth by 43%. Real Madrid follow in second ($1.49bn), with Barcelona ($1.418bn) third and Chelsea FC fourth ($1.248bn). The highest ranked German club is Bayern Munich ($1.222bn). “This is a very high accolade for our club, to be included in circles like this. Our rise as a new entrant to 30th place of the best clubs in the world is evidence for the solid, goal-orientated work that everyone here at TSG undertakes,” explained TSG’s Director of Finance and Organisation Frank Briel.
Borussia Dortmund ranked 11th in the list ($511m), with Schalke 04 ($338m) and Bayer 04 Leverkusen ($332m) in 14th and 15th place. VFL Wolfsburg are 21st ($265m) and Borussia Mönchengladbach are one place ahead of TSG in 29th ($208m). Hoffenheim ranked ahead of some notable clubs such as Roma, Napoli, Monaco and Olympic Marseille and were the second best newcomer to the list after behind English club Bournemouth – who ranked 26th with a worth of $220m.
Brand Finance looks into the market values of companies in several industries and is regarded as being very established in the advertising industry. The latest study does not show the overall worth of the football club. Last week KPMG released the results of an investigation which revealed Manchester United to be the best of 32 clubs surveyed, and the first to have a total net worth of over €3bn euros.
Here are the results of the Brand Finance study into the Market value of the 50 most valuable football clubs for 2017. (Results displayed in US-Dollars).
Club | Country | Market value 2017 | 2016 |
Manchester United | England | 1733 | 1170 |
Real Madrid | Spain | 1419 | 1148 |
FC Barcelona | Spain | 1418 | 993 |
FC Chelsea | England | 1248 | 776 |
Bayern München | Germany | 1222 | 867 |
Manchester City | England | 1021 | 905 |
Paris Saint-Germain | France | 1011 | 792 |
FC Arsenal | England | 941 | 858 |
FC Liverpool | England | 908 | 748 |
Tottenham Hotspur | England | 696 | 441 |
Borussia Dortmund | Germany | 519 | 371 |
Juventus Turin | Italy | 492 | 287 |
FC Everton | England | 360 | 279 |
Schalke 04 | Germany | 338 | 282 |
Bayer 04 Leverkusen | Germany | 332 | 290 |
Atletico Madrid | Spain | 324 | 266 |
West Ham United | England | 303 | 274 |
AC Mailand | Italy | 286 | 207 |
FC Southampton | England | 281 | 223 |
Leicester City | England | 257 | 237 |
VfL Wolfsburg | Germany | 256 | 280 |
Newcastle United | England | 247 | 129 |
Stoke City | England | 227 | 212 |
Swansea City | England | 226 | 175 |
West Bromwich Albion | England | 222 | 184 |
Bournemouth FC | England | 220 | |
Olympique Lyon | France | 218 | 138 |
Inter Mailand | Italy | 217 | 151 |
Bor. Mönchengladbach | Germany | 208 | 173 |
TSG 1899 Hoffenheim | Germany | 194 | |
AS Rom | Italy | 180 | 131 |
SSC Neapel | Italy | 177 | 118 |
Crystal Palace | England | 175 | 176 |
VfB Stuttgart | Germany | 171 | 95 |
AS Monaco | France | 170 | 124 |
Olympique Marseille | France | 164 | 129 |
Hamburger SV | Germany | 163 | 152 |
1. FC Köln | Germany | 162 | |
Hertha BSC | Germany | 159 | 123 |
Werder Bremen | Germany | 155 | 110 |
Zenit St. Petersburg | Russia | 154 | |
Athletic Bilbao | Spain | 154 | 123 |
Villarreal CF | Spain | 152 | 110 |
FC Burnley | England | 148 | |
RB Leipzig | Germany | 145 | |
FC Watford | England | 144 | 91 |
Ajax Amsterdam | Niederlande | 144 | 116 |
FC Valencia | Spain | 144 | 93 |
Eintracht Frankfurt | Germany | 140 | |
FC Sevilla | Spain | 140 | 115 |