Based in Newcastle-upon-Tyne, dynamic storytelling brand agency, B7, has secured an investment from NPIF II – NEL Smaller Loans, which is managed by NEL Fund Managers and part of the Northern Powerhouse Investment Fund II.

B7 will use the investment to bring in new talent by recruiting three more team members over the next six to eight months, doubling its team size. The increased headcount will allow the business to specialise in specific marketing functions and capitalise on the new business opportunities it will bring. Whilst the business remains sector agnostic, it plans to leverage expertise into specific sectors to create specialized offerings in construction, as well as expanding their existing recruitment, retail technology and financial services offerings.

A proportion of the investment will also be used to invest in state-of-the-art equipment, technology and tools to ensure the team have the necessary resources to fulfil projects effectively. The business plans to grow strategically and sustainably, with early stage plans to expand its geographical reach via a US expansion. With existing networks here in the construction industry, B7 will leverage this to expand its services here.

Founded by David Broom in 2020, B7 began as a solo practice that focused on management and business growth consultancy for various business owners. Leveraging his extensive expertise in sales, David identified an opportunity to expand B7’s offerings by integrating marketing services in-house, which enhanced the range of solutions it could provide to clients.