“There’s great strength in being a zero-waste business, but it can also be quite problematic"

A couple living in Pembrokeshire have been able to turn their passion project into a business.
Toni and Alex Borella reached their goal of establishing Green Up Farm—an enterprise centred on farming microgreens and herbs—after leaving London for Pembrokeshire.

Formed in 2021, their venture was significantly boosted by the British Business Bank’s Start Up Loans programme.

Mrs Borella, 49, said: “I grew up in Sully, South Wales, so have spent lots of time in Pembrokeshire and know just how beautiful it is and Alex, who is a chef and originally from Northern Italy, is also very aware of the beauty of the natural world.

“So, in 2019, we made the big move from London to North Pembrokeshire.” he couple were motivated after they were both furloughed from her sales and tech marketing and chef roles. While on furlough, they began growing five crops in their spare room.